Our Story

started in Arizona

“We combine uncompromising style and quality with Fashion Trends that just hit different. You should look and feel like a millions bucks.”

The 1KG Family

We are Mr. & Ms. Apalategui, and we have a passion for shoes and clothing. This enthusiasm inspired us to launch our own brand. Collaborating with skilled fashion designers and top shoe brands, we strive to incorporate locally sourced materials into our clothing designs whenever feasible.

We are a family-owned and operated business, run by a husband and wife along with our five cherished children. Among them are two precious autistic kids, and we strive to instill in them the importance of hard work and achieving success. That’s why we donate a portion of our earnings each year to support Autism Awareness.


While many brands claim to handmade their shoes in Italy, they often only assemble the shoes there, and send them off overseas for the stitching and final touches. Our entire collection of the "Elite 1s"is manufactured in Italy from start to finish! We focus on providing top brands from all top shoe makers in the world at an affordable rate! Everyone in the world deserves to dress and feel like a million bucks at a price anyone can afford!

Let's Work Together

Where we're now

Since 2019, the 1.K.G Family has proudly made Tucson, Arizona, our home and workplace. Here, we have chosen to raise our family amidst the rich tapestry of America's Wild West. It is in this vibrant setting that we craft our unique Wild West-inspired artistic style of streetwear fashion, complemented by the finest name-brand footwear for everyone to enjoy! Our mission is to ensure that every American across the United States can step out in a pair of top-brand shoes.

See Collection

Musician Created Styles

The mission of 1KG families is to curate a style inspired by the creative flair of your favorite artists, allowing everyday listeners to dress and feel as renowned as they appear. Our "Dress Good, Feel Good, and Do Good" mantra fuels our passion!

Top Brands for Cheap Rates

When you purchase a pair of 1.K.G Da Brandz shoes or clothing, you'll enjoy a price that won't break the bank, while giving off the impression that you've splurged on high-end items that enhance your look and elevate your confidence! With such affordable prices, everyone can dress stylishly and feel like a million bucks.

Family owned and opperated

From the instant you visit our website to the moment your items arrive at your doorstep, my entire family is involved in every step of the process right here at home. My daughters assist with labeling and order picking, while my sons manage shipping and packaging. Meanwhile, my wife and I focus on designing and creating the styles you adore. Together, we oversee every aspect of the business as a family.

From Local Artists to World Wide Designers

I launched my own music label in Arizona, named 1KG Da Label, marking the inception of a vast empire. My music played a pivotal role in shaping my creative approach to style and fashion, which naturally influenced my designs. To this day, our music is accessible on all major platforms globally, paving the way for our branded merchandise and the unique fashion we showcased during tours and performances across the United States.